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The journey, designed to showcase ARB’s engineering and adventurous spirit, saw a specially equipped Isuzu D-Max depart from Dudley, traverse France, Italy and Spain, and cross into Morocco before returning home. Each leg of the trip was completed by a different team: ARB’s UK HQ in Dudley set off on the opening stretch, Oxford’s Isuzu Bellinger drove across to Madrid, and Essex-based Isuzu Crawfords took on the final and most challenging stage into Marrakech and the Agafay Desert — before venturing back to the UK.

The route included stops at the beaches of Hossegor, the vineyards of Valladolid, and the dramatic landscapes of the Agafay Desert. Along the way, ARB’s latest touring and off-road equipment was put to the test, including the Old Man Emu BP51 suspension system with leaf springs and shackles, and the new electric Altitude Rooftop Tent.

Dan Wallis, Sales Manager at ARB UK, said:

“This journey was a chance to see our products in action, facing real-world challenges across thousands of miles. It’s that spirit of exploration and teamwork that has defined ARB for half a century. Driving through such varied terrain, from European highways to Moroccan desert tracks, really brought out the best in the D-Max and ARB kit. The sense of achievement when the teams arrived back in Dudley was immense, and it was a privilege to be part of such a significant milestone for ARB.”

Richard Langman, Managing Director of ARB UK, added:

“Reaching our 50th anniversary is a remarkable milestone, and this expedition was the perfect way to honour our heritage. Seeing teams from across our network come together, tackling everything from mountain passes to desert tracks, really captured the adventurous spirit that has driven ARB since day one. It’s a testament to the dedication of our people and the reliability of our products that we completed such a demanding journey, returning to Dudley with memories and experiences that will inspire us for years to come.”

Founded in Melbourne in 1975, ARB has grown from a small Australian workshop into a global leader in off-road accessories. Its UK division, based in Dudley, has expanded rapidly in recent years, particularly following the acquisition of Truckman in 2021, and continues to support and inspire off-road enthusiasts across Britain and Europe with a comprehensive range of products built for durability and performance.

ENDS

Media Contact: ARB UK / Truckman: Joss Havakin – 01325 363 436